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Intellectual Property

Picking a Trademark for Your New Food Product

Do you have an idea for a new food product?  Great!  But what are you going to call it?  One of the hardest things to do with a new food product (or any product for that matter) is to give it a name.  You want the name to be distinctive, catchy, and, perhaps most importantly, legally protected as a trademark.  You’ll also want a federal registration of your trademark if you are using it to sell your product in interstate commerce.